Check out this info graphic by a very reputable SEO company. Here are some of the takeaways to think about.
- Google gets more clicks to your website in the #1 spot than Bing
- If you aren’t at least top 5 on the first page of any search engine traffic dramatically falls off
- Positions after top 5 get almost the same and sometimes less then a Google PPC Management Campaign that is instant
- Just doing SEO in Tucson for your website alone and not considering using PPC and Social Media is a disservice to your website and business.
- Either you believe in internet marketing or you don’t. If you believe don’t “half ass” it because it can cost you long term.
- There are no guarantees. Google changes it’s organic search algorithm all the time so the best approach is diversifying your internet marketing portfolio and links to your website.