Many people after launching a website want traffic from their website and new customers to call them from their website investment. One of the ways to get traffic to a website is from the search engines. The most popular search engine is Google. And the way it works is someone types in a “keyword” based on what they are trying to find and typically click on one of the website results on the first page. Most people do not go past the first page unless they are doing some deep research. And typically the higher your website is on the first page the more results and traffic you will get to your website.
Keywords help drive end users to websites that are relevant to what they are searching for. If you want to figure out a list of keywords you want your website to rank for think about what your customers would type in Google or the search engines to find you if they didn’t know who you were already.
For example, if you were looking for help with Search Engine Optimization of your website in this case also known as SEO you might type in the search engine “Tucson SEO” or “SEO in Tucson“. Likewise, if you didn’t know the term SEO or Search Engine Optimization as most small business owners don’t you might type in “Internet Marketing Tucson” or “Tucson Marketing“ a more generic term.
See when we purchased this website in 2009 we knew keywords were important already with the search engines we actually purchased keywords in our domain name. If you are reading this you might already have a website and didn’t consider this and that is ok. It’s not a must but it does help a lot. And we can help you choose keyword websites to purchase in the future and use them as lead generating websites as we did with this website.
So first come up with a list related to your industry of what you think people search for if they were trying to find you without knowing your company name. Ask friends, family, business associates as well. After you have that list use Google’s Keyword Tool and enter those keyword in the box that says “Find Keywords” It will look like this.
Also, hit the check box “only show ideas closely related to my search terms” and enter the captcha to show Google you aren’t an automated program or robot.
After you do that you will get something like this but with your terms you put in and terms closely related to yours.
Click on the images twice to see them in a larger format.
Now once you see this, you still have a few more steps. First, you have to realize this tool is for Google’s Adwords Pay Per Click program where they make over 90% of their revenues. So these results may seem like a lot of searches at first but this is what is called “Broad Match” and to get a better feel for the potential opportunity of what keywords are the best to target in Tucson, AZ you want to check the left hand side bar “Exact match” and sort the list so it shows brackets around the keywords and shows the most searched to least searched.
It should look something like this.
Again, feel free to click the image twice to see a larger version. Also, if you can’t figure this out call us at 520-302-5075 and we will ask you to email us your list and we can email you back the results to help you determine keywords to target for you website.
This is one of the best ways to determine keywords to rank for but there are many other Paid keyword tools we have access to help you determine what is the best keywords for you and your ROI. And sometimes, it’s best to test or even set up a small pay per click budget with Google we can help manage for you with call tracking that records the calls and determines what keywords made people convert.
