Google’s Head of Webspam Team Matt Cutt’s often helps the SEO community and people that have websites get the best value out of their website with their Search Engine. He posts helpful videos on Google’s Webmaster Help Channel on YouTube so SEO consultants, companies, and webmasters can learn the best practices. These videos are also helpful if you are a small business owner in Tucson and want to attempt to optimize your website yourself. With most things it’s not that difficult it just takes a lot of time, learning, and execution just like anything else.
This latest video shares how multiple links from one page to another count and covers PageRank sculpting. The key lesson here is build unique user friendly content on your website and you will get links naturally.