• Google gets more clicks to your website in the #1 spot than Bing
• If you aren’t at least top 5 on the first page of any search engine traffic dramatically falls off
• Positions after top 5 get almost the same and sometimes less then a Google PPC Management Campaign that is instant
• Just doing SEO in Tucson for your website alone and not considering using PPC and Social Media is a disservice to your website and business.
• Either you believe in internet marketing or you don’t. If you believe don’t “half ass” it because it can cost you long term.
• There are no guarantees. Google changes it’s organic search algorithm all the time so the best approach is diversifying your internet marketing portfolio and links to your website.

Source: The Evolution of Making Page 1 [INFOGRAPHIC]

This latest video shares how multiple links from one page to another count and covers PageRank sculpting. The key lesson here is build unique user friendly content on your website and you will get links naturally.

Keywords help drive end users to websites that are relevant to what they are searching for. If you want to figure out a list of keywords you want your website to rank for think about what your customers would type in Google or the search engines to find you if they didn’t know who you were already.

For example, if you were looking for help with Search Engine Optimization of your website in this case also known as SEO you might type in the search engine “Tucson SEO” or “SEO in Tucson“. Likewise, if you didn’t know the term SEO or Search Engine Optimization as most small business owners don’t you might type in “Internet Marketing Tucson” or “Tucson Marketing“  a more generic term.

See when we purchased this website in 2009 we knew keywords were important already with the search engines we actually purchased keywords in our domain name. If you are reading this you might already have a website and didn’t consider this and that is ok. It’s not a must but it does help a lot. And we can help you choose keyword websites to purchase in the future and use them as lead generating websites as we did with this website.

So first come up with a list related to your industry of what you think people search for if they were trying to find you without knowing your company name. Ask friends, family, business associates as well. After you have that list use Google’s Keyword Tool and enter those keyword in the box that says “Find Keywords” It will look like this.

Also, hit the check box “only show ideas closely related to my search terms” and enter the captcha to show Google you aren’t an automated program or robot.

After you do that you will get something like this but with your terms you put in and terms closely related to yours.

Click on the images twice to see them in a larger format.

Now once you see this, you still have a few more steps. First, you have to realize this tool is for Google’s Adwords Pay Per Click program where they make over 90% of their revenues. So these results may seem like a lot of searches at first but this is what is called “Broad Match” and to get a better feel for the potential opportunity of what keywords are the best to target in Tucson, AZ you want to check the left hand side bar “Exact match” and sort the list so it shows brackets around the keywords and shows the most searched to least searched.

It should look something like this.

Again, feel free to click the image twice to see a larger version. Also, if you can’t figure this out call us at 520-302-5075 and we will ask you to email us your list and we can email you back the results to help you determine keywords to target for you website.

This is one of the best ways to determine keywords to rank for but there are many other Paid keyword tools we have access to help you determine what is the best keywords for you and your ROI. And sometimes, it’s best to test or even set up a small pay per click budget with Google we can help manage for you with call tracking that records the calls and determines what keywords made people convert.

There is a special process which includes keyword research, unique content, link building, and a decent website design.

We are able to manage all of this for you. Also, we can get you on the first page of Google instantly with Google Adwords Management that includes call tracking. This helps really understand what are the best keywords to offer for a longer term approach with Phoenix SEO or Search Engine Optimization of your primary website or any websites we manage for you.

SEO can take longer and most small business owners want quicker results and tracked phone calls right away. With the Pay Per Click data we can figure out what are some of the most profitable keywords to go after and find out the true value of those keywords.

Here is an example screen shot of keyword research we used in determining to buy this website two years ago that still holds true today. We use Google’s Keyword Tool which is known for Google Adwords program and used “exact” match to be as precise as possible.

If this seems like a lot of work with confusing buzz words it is. However, you need to understand what you are buying when you want to gain new customers that are searching and socializing online.

Our goal is to educate you as much as possible so you know what we are doing for you when we share a custom rate or proposal based on your internet marketing goals. We can handle everything for you but we think it’s important you understand and believe that the internet can help you grow your business.

Give us a call at on our local Google Voice # we obtained for your convenience 520-302-5075   to schedule a time to discuss a custom proposal for your specific needs.